Maggie Licata
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Art Direction
Creating a unique art direction for a brand
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Design is all about breaking the rules. It's about taking risks, pushing boundaries, and exploring new...
Design
How design can drive business goals
Design isn't just about creating something that looks good; it's about designing with purpose. When done right, design can help drive business...
Creating impactful designs with less
Minimalism is a design philosophy that's all about doing more with less. By removing unnecessary elements and focusing on the essentials...
Packaging
How has Aesop changed the cosmetic packaging industry?
For years, the cosmetic packaging industry has been characterized by flashy designs and excessive use of plastic. However, in recent times...
User Experience
A guide to creating intuitive user experiences
Designing for the user is an essential aspect of creating intuitive and user-friendly experiences. By focusing on the needs and expectations of the...
Inside look at designing outside the box
Design is all about breaking the rules. It's about taking risks, pushing boundaries, and exploring new territory to create something truly...
Brand Identity
How to come up with creative concepts?
Creating a brand identity for a product is an essential step in establishing its market presence and reaching its target audience...
The process of creating a brand identity for a product
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Maggie Licata, Product Designer
